I had the opportunity to work with Jordan on various campaign layouts for their retail site. The goal was to create layouts that were cohesive across their various product pages, while maintaining a premium and editorial look distinct from the Nike.com. Working on such a renowned brand required that I both understand several detailed branding guidelines while evolving the design to be dynamic and relevant. Because their e-commerce site was built using modular CQ5 templates, this proved to be the the biggest challenge in achieving a layout that didn't feel overly templatized.
With an editorial type treatment, heroic photography provided by the Jordan Brand Team, and bit of creative manipulation of the web components, I was able to create layouts that balanced both clarity of a product page and storytelling of the campaign.